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Ville, G. (1986a, June 15). Master and optimise the future of a brand. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand
Ville, G. (1986a, June 15). Master and optimise the future of a brand (French). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand-french-
Lipmanowicz, H. (1985a, February 27). Business intelligence for top management. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/business-intelligence-for-top-management
De Hoog and Bronner (1984a, June 15). Computer assisted decision making. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/computer-assisted-decision-making
de Jong and Immink (1983a, June 15). A practical 'learning tool' for marketing planning when using an extensive marketing research mix. ANA - ESOMAR. Retrieved September 25, 2024, from
Johnson and Cornell (1982a, June 15). Amoco (U.K.'s) use of the R.B.L.. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/amoco-u-k-s-use-of-the-r-b-l-
Mahon, B. (1981a, October 01). DIANE as tool for marketing information systems. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/diane-as-tool-for-marketing-information-systems
Reinhardt, W. A. (1981a, June 15). Magazine covers as a flexible marketing tool. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/magazine-covers-as-a-flexible-marketing-tool
Rosendahl, P. (1981a, June 15). What if..?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/-what-if-