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Computer assisted decision making

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Robert De Hoog, Alfred E. Bronner

Abstract:

In this paper we focus on a new research tool, that has become feasible due to the availability of interactive computer programs. We deal with the theoretical background, experimental development and applications of a program for computer assisted decision making. Although the decision making of consumers and managers has always been of great interest to market researchers, hardly any computerized tools have been available to them.

Robert De Hoog

Author

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Alfred E. Bronner

Author

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Author: Peter Jackling

 

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Citation

De Hoog and Bronner (1984a, June 15). Computer assisted decision making. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-effect-of-computer-assisted-interviewing-on-data-quality-