Abstract:

The author proposes the creation of a Business Intelligence function for top management - function to provide competitive, environmental, and internal information and analysis needed for decision making. Author states the "prime mission" of such a group is to get top management to see the world as It Is and as It "will be", not as it was or as they want it to be. In this paper, the precise objectives of this group are discussed, together with how it should be staffed and where it should report. In addition, the "style" of i .e a Business Intelligence is discussed.