Resources Library by ANA

From purchasing panel to consumption panel (French)

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Alain Kling

September 1, 1980

Perceptual maps as aids for new product development

In the present paper the authors want to present the use of perceptual maps in creating new product proposals on a concrete case of soft drinks. The soft drink market is highly competitive and therefore product failure rates are too high. Many...

Catalogue: Seminar 1979: New Product Development

Authors: Edvard Konrad, Miro Kline

October 1, 1979

The changing pattern of key West European food and drink markets

The significant food groups operating in West Europe have become increasingly aware in the past three-four years of significant changes in eating habits caused by a mixture of supply innovations, food price movements, reaction to recession and life...

Catalogue: Seminar 1979: New Product Development

Author: Jacques Belay

October 1, 1979

Survey on the problems of transferring a brand from one Western European country to another

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: J. Stolte

September 1, 1972

Survey on the problems of transferring a brand from one Western European country to another (German)

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: J. Stolte

September 1, 1972

A continuing world-wide research programme

This paper is not intended to be a technical contribution, although we will comment on some techniques and methods that we use. Rather, our purpose today is to focus upon the development, implementation and administration of a global multi-country...

Catalogue: Seminar 1971: Multi-Country Research

Authors: Theodore Nowak, William J. Wilson

Company: The Coca-Cola Company

June 15, 1971

Market research as an aid for premium buying policy

In modern marketing (free) gift campaigns are frequently applied. At the end of 1968 and in the beginning of 1969 a free gift campaign was carried on in The Netherlands for BRIO margarine. This campaign was packaging, sending to the effect that the...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Authors: P. J. Dobbenberg, Ger C. Schild

Company: NIPO

September 1, 1970

A beer tasting experiment

The objective of this article is to contribute to throw some more light on the following questions: 1. Are consumers able to discriminate among different brands of a product (in this particular case, beer) when the brands are not identified?; 2 ....

Catalogue: The European Marketing Research Review 1970

Author: Jokan Arndt

June 15, 1970

The development of food retailing in The Netherlands

The Netherlands can be characterised as a small, heavily urbanised country, with a quickly growing population. On one hand the population is very young, + 28% below 14 years of age, on the other hand rather old; 14% over 65 years. The western part of...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Benno Stoppelman

November 1, 1969