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Efficient management today must try to strike a three-way balance between the demands of the shareholders, the employees, and the public. As we move from the industrial into the post- extravagant society, new criteria will have to be applied to...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: O. H. Nowotny

March 1, 1977

Should we trust the oracle?

In the work discussed in this paper, a Delphi forecast that had been made in 1969 was examined in detail. Contributors to this study were re-contacted and asked to review their predictions in the light of their experience in the intervening years...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: David J. Kreling

March 1, 1977

Can you forecast the effectiveness of a promotional campaign?

I would like to spend a few minutes looking at what is meant by predicting the effectiveness of a promotional campaign. Second I would like to talk about some of the efforts that have been made in the field, and related areas, passing a few comments....

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: Philip J. Brown

March 1, 1977

Why, when and how cross-cultural behaviour studies

This paper is intended to be a practical one, this does not mean forgetting about theories, but trying to operationalise them, and contemplate the organisational steps to be taken in order not only to meet future demands (especially in international...

Catalogue: Seminar 1976: International Market Research

Author: Mary Zeldenrust-Noordanus

Company: IPM Research & Advies

April 1, 1976

A first step across the border

The areas which are to be investigated in this paper are: - confrontation with parts of the medium; - the page-confrontation; - the editorial page-confrontation; - the advertising page-confrontation; - the confrontation with both editorial and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Jan D. Noordhoff

March 1, 1976

Tracking and predicting new product penetration

Marketing research has to develop as a dynamic process if it is to fulfil its major purpose of helping management reach better decisions more quickly. Innovation is disruptive and change demands that researchers provide continuous and up-to-date...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Authors: B. Bright, Hugh Robert Stammers

March 1, 1975

Panel discussion

In the final session a Panel composed of the four Seminar speakers below, discussed questions put by participants.

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: Peter G. Rogge, Maurice Benusilho, Rolf Fröhner, Geoffrey C. Naylor, Brian M. Rooney

February 1, 1975

Example of a planning system for the community Of Worpswede

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Erich M. Ruczinski

September 1, 1973

Example of a planning system for the community Of Worpswede (German)

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Erich M. Ruczinski

September 1, 1973