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Why, when and how cross-cultural behaviour studies

Date of publication: April 1, 1976

Catalogue: Seminar 1976: International Market Research

Company:

Author: Mary Zeldenrust-Noordanus

Abstract:

This paper is intended to be a practical one, this does not mean forgetting about theories, but trying to operationalise them, and contemplate the organisational steps to be taken in order not only to meet future demands (especially in international research) but also to influence future demands.

Mary Zeldenrust-Noordanus

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Research Papers

Ethnography and cross-cultural research

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Author: Hy Mariampolski

Company: QualiData Research Inc.

November 1, 1997

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Citation

Mariampolski, H. (1997a, November 01). Ethnography and cross-cultural research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/ethnography-and-cross-cultural-research


Research Papers

Cross cultural qualitative research

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Kazuko Ohye

 

January 1, 1998

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Citation

Ohye, K. (1998a, January 01). Cross cultural qualitative research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/cross-cultural-qualitative-research


Research Papers

Construction of otherness via cross-cultural advertising

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Author: Triin Vihalemm

Company: KANTAR TNS Malaysia

November 1, 1997

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Citation

Vihalemm, T. (1997a, November 01). Construction of otherness via cross-cultural advertising. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/construction-of-otherness-via-cross-cultural-advertising


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Citation

Zeldenrust-Noordanus, M. (1976a, April 01). Why, when and how cross-cultural behaviour studies. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/construction-of-otherness-via-cross-cultural-advertising