Resources Library by ANA

Not born yesterday

The subject of this paper is the application of research in the child and youth markets as a speciality within the sphere of marketing research as a whole. The main thrust of the paper concerns the application of one particular discipline - in this...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: David Cocks

June 15, 1982

Fed. Rep. Of Germany

During the last 10 years IMR has enjoyed a positive evolution, expressed not only in terms of volume of research, but also of the increasing application of more- sophisticated methods and evaluation techniques. The expected future development of IMR...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Peter Bornitz

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

October 1, 1981

Media research in the Netherlands 1970-1980

In this paper the state of media research in the Netherlands in the early seventies and the developments that ensued up till now will be systematically dealt with. Typical of the period 1970 till 1980 was the rapidly growing need for qualitative data...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Hans Elzinga

June 15, 1980

The future of market research products and markets

This theoretical paper analyses and forecasts the future of market research methods (products) such as survey research, qualitative research or model building research as well as the future of market research applications (markets) such as consumer...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Jagdish N. Sheth

June 15, 1979

Information for management

This paper reviews the cases for optimism and pessimism about the future of Market Research presented in the brief for the 1979 ESOMAR Congress and concludes that the industry has good grounds for confidence in its own future. However, the paper...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Frank Teer

June 15, 1979

Treatment patterns in a changing world

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: John Poulson

June 15, 1979

Product innovation

The pharmaceutical industry, as we all know, is subject to increasing social and environmental pressures. The effects of these pressures - and the way industry responds to them over the next decade - is the theme of this ESOMAR conference. There are...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Alan Sheppard

February 1, 1979

Future ways of communicating with doctors: How effective are the traditional methods

This paper sets out to examine the methods of communicating with doctors open to the pharmaceutical manufacturer . Although it is important to examine the use of the traditional methods of communication e.g. representatives, mailings and journals,...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: Alan J. Bowditch

March 1, 1977

European trends and the future of the pharmaceutical industry

Some observers have hypothesised that the future growth of the drug industry will be poor; that the drug industry will become the chemical industry of the 1950s ; that the Golden Age is over. We agree that the Golden Age is over, but believe,...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: Samuel D. Isaly

March 1, 1977