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Media research in the Netherlands 1970-1980

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Hans Elzinga

Abstract:

In this paper the state of media research in the Netherlands in the early seventies and the developments that ensued up till now will be systematically dealt with. Typical of the period 1970 till 1980 was the rapidly growing need for qualitative data about the operation and the effectiveness of the various types of media.

Hans Elzinga

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Elzinga, H. (1980a, June 15). Media research in the Netherlands 1970-1980. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-media-behaviour-of-ethnic-minorities-in-the-netherlands