Resources Library by ANA

Development of a global social economic classification system

While regional classification systems have been developed for both Latin America and Europe, it is increasingly evident that a harmonized social economic classification system that spanned all countries - retaining accuracy and relevance - is...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Authors: Andrea Dinning, Rosi Ware

Company: KANTAR TNS Malaysia

December 3, 2003

Archieving comparability from multicultural diversity

Cultural sensitivity - understanding the differences that occur across the peoples who inhabit the global village -results in better research designs and better interpretation of results, and helps a global marketer to better understand how to...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Author: Peter Klein

Company: MSW_ARS Research

December 3, 2003

Managing global brands to meet consumer expectations

Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Authors: Greet Sterenberg, Earl Taylor, Malcolm Baker

December 3, 2003

Challenges in conducting worldwide online research

Over the years much has been written about cultural sensitivity in marketing. As manufacturers began offering products and services to the worldwide community, marketers struggled with building a single global brand while localizing their messages...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Authors: Paul Strasser, Hans Lingeman

December 3, 2003

Research World (September 2003)

High significance should therefore be given to the fact that MR associations throughout the world now have their heads together on the task of giving shape and continued effective development to shared principles, standards and compliance mechanisms....

Catalogue: Research World 2003

Author: ESOMAR B.V.

September 15, 2003

Global marketing research to support global marketing

Many pharmaceutical companies, particularly those in the United States, 'went global' in the 1990s - yet most of them have failed to prosper from this endeavor. What went wrong? And what did the winners do right? This paper outlines the key forces at...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Lisa Rayder, Charlotte E. Sibley

September 14, 2003

ESOMAR Annual Market Study 2002

This report, which covers the year 2002, is the fifteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR Representatives and other informed sources. We...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 2003

The dilemma of brand identity in Latin America

The hypothesis of this paper is that consumer's attitudes and behaviors toward global and local brands are integrated into the same dynamic process that gives origin to acceptance and rejection of globalization as an economic, technological, social...

Catalogue: Latin America 2003

Author: Nora D'Alessio

May 4, 2003

The dilemma of brand identity in Latin America (Spanish)

The hypothesis of this paper is that consumer's attitudes and behaviors toward global and local brands are integrated into the same dynamic process that gives origin to acceptance and rejection of globalization as an economic, technological, social...

Catalogue: Latin America 2003

Author: Nora D'Alessio

May 4, 2003