Abstract:

This report, which covers the year 2002, is the fifteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR Representatives and other informed sources. We attempt to measure the research turnover of the industry, that is to say market research companies or institutes. This report excludes work conducted by clients in-house, by advertising agencies, by universities, by government departments, and by non-profit-making research institutes.