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Research papers

Public versus private opinion

The opportunities for research in the 1980s will be much affected by changes in society. In particular, by a clash between two powerful forces: the producer bureaucracy and the new individualism. It will be a clash of values and opinions and research...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979
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Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/public-versus-private-opinion


Research papers

Research and the democratic process

While the buyers of goods and services usually rely on solid quality criteria to check the quality of what they buy, the clients of consulting service enterprises, such as market or opinion research firms, rarely do so. As a result, the clients make...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Elisabeth Noelle-Neumann
March 1, 1979
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Citation

Noelle-Neumann, E. (1979a, March 01). Research and the democratic process. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/research-and-the-democratic-process


Research papers

Researching children

The survey which has prompted this paper is not a market research but a scientific study of the life of children aged 7 to 11 based not only on what the children themselves, but also on what their own parents can tell about it.

Catalogue: Seminar 1978: Researching Children
Authors: Anne-Marie Coutrot, Sylvie de la Beaumelle
October 1, 1978
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Citation

Coutrot and de la Beaumelle (1978a, October 01). Researching children. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/researching-children


Research papers

Some observations on the client-agency relationship in social survey research in the U.K.

This paper examines some aspects of the working relationship between clients and the personnel of commercial research agencies in the UK. From an examination of a number of actual projects, some indicators are proposed of factors likely to promote a...

Catalogue: Seminar 1977: Social Research
Author: Gerry E. Levens
December 1, 1977
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Citation

Levens, G. E. (1977a, December 01). Some observations on the client-agency relationship in social survey research in the U.K.. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/some-observations-on-the-client-agency-relationship-in-social-survey-research-in-the-u-k-


Research papers

How should a product score in a blind test to stand a chance in the market?

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
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Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market?. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-


Research papers

How should a product score in a blind test to stand a chance in the market? (German)

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
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Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market? (German). ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-german-


Research papers

Innovation by data analysis (French)

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean Paul Aimetti
June 15, 1976
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Citation

Aimetti, J. (1976a, June 15). Innovation by data analysis (French). ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/innovation-by-data-analysis-french-


Research papers

What's fashion all about, and does it really matter anyhow?

The present paper first examines the various concepts of fashion underlying previous research, focusing in particular on the clothing and related fashion industries. The main preoccupations of this research are then examined in the light of current...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Susan P. Douglas
June 15, 1976
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Citation

Douglas, S. P. (1976a, June 15). What's fashion all about, and does it really matter anyhow?. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/what-s-fashion-all-about-and-does-it-really-matter-anyhow-


Research papers

Innovation by data analysis

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean Paul Aimetti
June 15, 1976
×

Citation

Aimetti, J. (1976a, June 15). Innovation by data analysis. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/innovation-by-data-analysis