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What's fashion all about, and does it really matter anyhow?

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Susan P. Douglas

Abstract:

The present paper first examines the various concepts of fashion underlying previous research, focusing in particular on the clothing and related fashion industries. The main preoccupations of this research are then examined in the light of current developments in fashion marketing. Finally, a number of suggestions and guidelines for further research are proposed.

Susan P. Douglas

Author

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Citation

Douglas, S. P. (1976a, June 15). What's fashion all about, and does it really matter anyhow?. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/what-s-fashion-all-about-and-does-it-really-matter-anyhow-