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What's fashion all about, and does it really matter anyhow?

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Susan P. Douglas

Abstract:

The present paper first examines the various concepts of fashion underlying previous research, focusing in particular on the clothing and related fashion industries. The main preoccupations of this research are then examined in the light of current developments in fashion marketing. Finally, a number of suggestions and guidelines for further research are proposed.

Susan P. Douglas

Author

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Research Papers

Concluding remarks

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Susan P. Douglas

 

December 4, 1974

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Citation

Douglas, S. P. (1974a, December 04). Concluding remarks. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/concluding-remarks


Research Papers

Successes of Western products in the Japanese market

Catalogue: Conference 1991: International Marketing Research

Author: Susan P. Douglas

 

June 15, 1991

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Citation

Douglas, S. P. (1991a, June 15). Successes of Western products in the Japanese market. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/successes-of-western-products-in-the-japanese-market


Research Papers

Teaching consumer behaviour in Europe

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Susan P. Douglas, Bernard Dubois

 

June 1, 1976

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Citation

Douglas and Dubois (1976a, June 01). Teaching consumer behaviour in Europe. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/teaching-consumer-behaviour-in-europe


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Citation

Douglas, S. P. (1976a, June 15). What's fashion all about, and does it really matter anyhow?. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/teaching-consumer-behaviour-in-europe