Abstract:
The present paper first examines the various concepts of fashion underlying previous research, focusing in particular on the clothing and related fashion industries. The main preoccupations of this research are then examined in the light of current developments in fashion marketing. Finally, a number of suggestions and guidelines for further research are proposed.
Research Papers
Concluding remarks
Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Susan P. Douglas
 
December 4, 1974
Research Papers
Successes of Western products in the Japanese market
Catalogue: Conference 1991: International Marketing Research
Author: Susan P. Douglas
 
June 15, 1991
Research Papers
Teaching consumer behaviour in Europe
Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Susan P. Douglas, Bernard Dubois
 
June 1, 1976
