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What's fashion all about, and does it really matter anyhow?

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Susan P. Douglas

Abstract:

The present paper first examines the various concepts of fashion underlying previous research, focusing in particular on the clothing and related fashion industries. The main preoccupations of this research are then examined in the light of current developments in fashion marketing. Finally, a number of suggestions and guidelines for further research are proposed.

Susan P. Douglas

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Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Martin D. Callender

 

December 4, 1974

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Citation

Callender, M. D. (1974a, December 04). Fashion merchandising . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/fashion-merchandising-


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Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Christina Inocentes, Chris Casanare, Bing Natividad

Company: Ipsos MRBI

April 7, 2013

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Inocentes, Casanare and Natividad (2013a, April 07). Baring it all. ANA - ESOMAR. Retrieved June 03, 2025, from


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Catalogue: Webinars 2018

Authors: Jan Willem Knibbe, Kim Smouter-Umans

 

April 5, 2018

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Knibbe and Smouter-Umans (2018a, April 05). Controller or processor in GDPR, it does matter! . ANA - ESOMAR. Retrieved June 03, 2025, from


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Citation

Douglas, S. P. (1976a, June 15). What's fashion all about, and does it really matter anyhow?. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/controller-or-processor-in-gdpr-it-does-matter-