Abstract:

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different technology sources. The audience will be introduced to a multi layered online-mobile hybrid approach with neuroscience experiment and on-line gamification technics – the future of insight development for in-depth understanding of consumer behaviour. Learning from this presentation will enable pioneering innovative projects and understanding how to successfully combine explicit on-line methods and implicit neuroscience experiments into research design. Imagine being able to set the foundation of an innovative holistic cost effective co-created research approach that can bring an in-depth understanding towards consumer behavior in a fun, engaging and insightful manner.