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Videos
Skateistan
As a social researcher in Australia, Oliver Percovich studied the economic and social costs of emergencies and disasters. When he traveled to war-ridden Afghanistan in 2007 his plan was to find a research job in a related area. Instead, he found...
Catalogue: Congress 2013: Think Big
Author: Oliver Percovich
June 15, 2013
Videos
Recreating AlaTurca
In order to achieve radical innovation, companies require an increasingly deep understanding of consumersâ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that uses...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Pieter Desmet, Steven Fokkinga, Erkan Balkan, Eapen George, Deger Ozkaramanli
June 15, 2013
Research papers
What the eyes don't see, the heart can't feel!
Iconic brands like Starbucks and Apple were built on belief and one needs to see, in order to believe. An understanding of the vast changes in India should offer ideas for innovative new brands but it's often a lot of the same versus anything new...
Catalogue: Asia Pacific 2013: Asia On The Move
Author: Kartikeya Kompella
April 7, 2013
Research papers
How we see the world without seeing it
This presentation describes a digiqual study applying a new way of exploring the drivers of the current smartphone app boom. Using a hybrid approach, 'tested and trusted' and never-used-before qualitative techniques were combined to gather truly...
Catalogue: CEE Research Forum 2013: Research Remix
Authors: Ute Rademacher, Josephin Wandt
Company: Colibri Research
March 17, 2013
Research reports
Celebrating change
For some, evolution, or âchange,â represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...
Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel
November 28, 2012
Research papers
Lights, camera, research, action!
Even the most innovative qual methodologies tend to follow a similar path brief, fieldwork debrief, with the main consumer interaction being the groups, or ethnography or online community ... this project was different. the qual was only one part of...
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Mike Jeanes, Andy Barker
November 8, 2012
Magazines
Research World (September 2012)
In this issue we look at celebrating change, examining what's new, what's different and what's hot now and in the future.
Catalogue: Research World 2012
Author: ESOMAR B.V.
September 15, 2012
Research papers
