You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing International Marketing.
ANA has found 76 results for you, in 312 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Is 'taste' international

One of the longest running arguments in international marketing is whether the same product should be marketed in a wide range of countries, or the individual requirements and taste of each country be allowed to predominate. This paper illustrates...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Frank H. Winter, Derek C. Martin
June 15, 1983
×

Citation

Winter and Martin (1983a, June 15). Is 'taste' international. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/is-taste-international


Research papers

Standardising advertising for the international market

Should advertising of various products and services be standardized in the international market, or are there too many cultural obstacles? Should gasoline or petrol products, a hand lotion, clothing, and other products be advertised in essentially...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Steuart Henderson Britt
June 15, 1980
×

Citation

Britt, S. H. (1980a, June 15). Standardising advertising for the international market . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/standardising-advertising-for-the-international-market-


Research papers

Internationalizing marketing research

This treatise concerns the trending European-United States research environment and the inherent opportunity to internationalize marketing research practices. The first half addresses key factors drawing Europe and the United States closer together...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: John G. Keane
March 1, 1979
×

Citation

Keane, J. G. (1979a, March 01). Internationalizing marketing research. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/internationalizing-marketing-research


Research papers

The state of new product research in Europe

This paper is an assessment of the state of new product research in Europe seen through the eyes of a director of an agency supplying research services in the European market. The author starts with some qualifying remarks as to the validity of the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Brian C. Pymont
March 1, 1979
×

Citation

Pymont, B. C. (1979a, March 01). The state of new product research in Europe. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-state-of-new-product-research-in-europe


Research papers

Atlas Copco Airpower compressed air dryer survey

Atlas Copco Airpower, one of the 3 product companies of the Atlas Copco group is responsible for the development, design, production and the marketing of compressed air installations on a worldwide basis. In 1972 a market survey was done to...

Catalogue: Seminar 1976: International Market Research
Author: J. Enthoven
April 1, 1976
×

Citation

Enthoven, J. (1976a, April 01). Atlas Copco Airpower compressed air dryer survey . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/atlas-copco-airpower-compressed-air-dryer-survey-


Research papers

Globalization- Segmentation- Standardization

Simultaneously with the increase of international economic operations - as well capital- as product- transactions - there is a growing interest in different aspects of international marketing. In many fields however, the evolution of the...

Catalogue: Seminar 1976: International Market Research
Author: Walter Pintens
April 1, 1976
×

Citation

Pintens, W. (1976a, April 01). Globalization- Segmentation- Standardization . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/globalization--segmentation--standardization-


Research papers

Preface

The objective of this seminar was to underline the value of the team-effort between user and supplier.

Catalogue: Seminar 1976: International Market Research
Author: A. F. Velokamp
Company: Heineken
April 1, 1976
×

Citation

Velokamp, A. F. (1976a, April 01). Preface. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/preface


Research papers

Standardize processes not programs

One of the most striking trends in marketing in the last decade has been the growing importance of multinational companies. An increasing number of industries are working on a global or regional rather than on a national scale. The major task of the...

Catalogue: Seminar 1976: International Market Research
Authors: Giep (M.P.) Franzen, L. Light
April 1, 1976
×

Citation

Franzen and Light (1976a, April 01). Standardize processes not programs. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/standardize-processes-not-programs


Research papers

The role and implementation of international marketing research

International marketing strategies and styles vary widely from the marketing of almost identical brands through to the meeting of similar consumer needs across several countries via radically differing mixes of product, communication variables and...

Catalogue: Seminar 1976: International Market Research
Author: Philip D. Barnard
April 1, 1976
×

Citation

Barnard, P. D. (1976a, April 01). The role and implementation of international marketing research. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-role-and-implementation-of-international-marketing-research