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Research papers

Cases and causes of structural change in retailing

The paper considers general trends of structural change in terms of averages per type of trade. It consists of two parts. The first paper is descriptive, and gives an international comparison of trends concerning average shop size, number of shops...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Bart Nooteboom, Roy Thurik, Sjaak Vollebregt
June 4, 1986
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Citation

Nooteboom, Thurik and Vollebregt (1986a, June 04). Cases and causes of structural change in retailing. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/cases-and-causes-of-structural-change-in-retailing


Research papers

Do words have meaning across languages and cultures?

In 'broadening the use of research' is essential to comprehend each other in direct communication and also in depth of meaning. This latter understanding- of the use of language linked with culture makes a vast difference to the collection and...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Madge Dugdale
June 15, 1985
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Citation

Dugdale, M. (1985a, June 15). Do words have meaning across languages and cultures?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/do-words-have-meaning-across-languages-and-cultures-


Research papers

Positioning of the (agrochemicals) marketing research manager in an international company

This paper, which is a personal view intended to stimulate debate, starts with the premise that any consideration of the positioning and role of the agrochemical marketing research manager in a diversified international company cannot be isolated...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Ian Donald Farquharson
Company: Shell Global
June 15, 1985
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Citation

Farquharson , I. D. (1985a, June 15). Positioning of the (agrochemicals) marketing research manager in an international company. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/positioning-of-the-agrochemicals-marketing-research-manager-in-an-international-company


Research papers

International delusions

The observations in this paper relate especially but not only to one massive international tourism survey. In a period of six months, that survey required eight market research companies to work closely together to find appropriate respondents....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: David T. Bottomley
June 15, 1985
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Citation

Bottomley, D. T. (1985a, June 15). International delusions. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/international-delusions


Research papers

Macroanalysis of the international pharmaceutical industry

With the increasingly international nature of the pharmaceutical industry, market researchers are faced with the task of analysing companies and product sectors that are exposed to a wide variety of operating conditions. Whether conducting analysis...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Steve-Michael Plag
February 27, 1985
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Citation

Plag, S. (1985a, February 27). Macroanalysis of the international pharmaceutical industry. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/macroanalysis-of-the-international-pharmaceutical-industry


Research papers

Making it all happen: The sub-contractor view

The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jean Bigant
June 15, 1984
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Citation

Bigant, J. (1984a, June 15). Making it all happen: The sub-contractor view. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications


Research papers

Quality control and standards in different countries in the context of multinational surveys

This paper consists of two parts - in the first part Vincent Ophoff, Managing Director of NSS and President of the IRIS network, describes the "process control" necessary for successful design and management of multinational surveys. In the second,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Authors: Vincent F.W. Ophoff, Jane Kalim
June 15, 1984
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Citation

Ophoff and Kalim (1984a, June 15). Quality control and standards in different countries in the context of multinational surveys. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/quality-control-and-standards-in-different-countries-in-the-context-of-multinational-surveys


Research papers

A United States perspective on the status and future of international marketing research

The aim of the study was to obtain an understanding of current and future international marketing research needs in the United States. The paper analyses the data by the type of corporation/advertising agency, the size of the international research...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Eileen A. Kelly
June 15, 1984
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Citation

Kelly, E. A. (1984a, June 15). A United States perspective on the status and future of international marketing research. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/a-united-states-perspective-on-the-status-and-future-of-international-marketing-research


Research papers

Making it all happen: The sub-contractor view (French)

The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jean Bigant
June 15, 1984
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Citation

Bigant, J. (1984a, June 15). Making it all happen: The sub-contractor view (French). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-french-