International delusions

Date of publication: June 15, 1985

Abstract:

The observations in this paper relate especially but not only to one massive international tourism survey. In a period of six months, that survey required eight market research companies to work closely together to find appropriate respondents. Altogether, throughout seven countries, they screened persons in 131 households to find and interview 2,345 consumers. They also conducted 232 lengthy interviews with trade people.

David T. Bottomley

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