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Quality control and standards in different countries in the context of multinational surveys

Date of publication: June 15, 1984

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Authors: Vincent F.W. Ophoff, Jane Kalim

Abstract:

This paper consists of two parts - in the first part Vincent Ophoff, Managing Director of NSS and President of the IRIS network, describes the "process control" necessary for successful design and management of multinational surveys. In the second, Jane Kalim, International Co-ordinator at Research Services Ltd, discusses two of the practical issues of country differences, sampling techniques and fieldwork.

Vincent F.W. Ophoff

Author

This is a long description of some author details.

Jane Kalim

Author

This is a long description of some author details.

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Citation

Ophoff and Kalim (1984a, June 15). Quality control and standards in different countries in the context of multinational surveys. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/quality-control-and-standards-in-different-countries-in-the-context-of-multinational-surveys