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Quality control and standards in different countries in the context of multinational surveys

Date of publication: June 15, 1984

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Authors: Vincent F.W. Ophoff, Jane Kalim

Abstract:

This paper consists of two parts - in the first part Vincent Ophoff, Managing Director of NSS and President of the IRIS network, describes the "process control" necessary for successful design and management of multinational surveys. In the second, Jane Kalim, International Co-ordinator at Research Services Ltd, discusses two of the practical issues of country differences, sampling techniques and fieldwork.

Vincent F.W. Ophoff

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Jane Kalim

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Unholzer, G. (1993a, June 15). Quality and quality standards. ANA - ESOMAR. Retrieved June 23, 2025, from


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Wilson, A. D. (1963a, June 15). Identical field surveys in different countries. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Ophoff and Kalim (1984a, June 15). Quality control and standards in different countries in the context of multinational surveys. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/identical-field-surveys-in-different-countries