Resources Library by ANA

Researching the researchers

This paper examines usage and attitudes of market researchers worldwide to the Internet as a research methodology.Via a CAWI survey carried out in two waves, one in 2004 and one in 2005, market researchers themselves were interviewed about Online...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Katherine Allan, Nicolas Metzke

April 17, 2005

Conducting representative online research

Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures.Based on experiences...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Mads Stenbjerre, Jens N. Laugesen

April 17, 2005

Up to speed

The paper presents a history of how MasterCard, its member banks and MJI have collaborated in Asia Pacific to identify new business opportunities in credit cards, using conjoint measurement as the basic foundation for generating and qualifying...

Catalogue: Asia Pacific 2005

Authors: Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Jonathan Marcus

Companies: MasterCard, Moskowitz Jacobs Inc.

March 13, 2005

What about senior consumers?

In the age of digital revolution there is a tendency to believe that computer science and new technologies only impact younger groups. Yet what happens with our seniors?The population aged 50 plus is currently the segment experiencing the highest...

Catalogue: ESOMAR Conference on Digital Futures 2005

Authors: Marta Belmonte, Marta de la Cruz

Company: Ipsos MRBI

March 1, 2005

Caught in the web

Word of mouth has long been recognised as the most powerful form of communication and now the internet has dramatically increased the scope consumers have to transmit and to receive messages from trusted sources. Consumers are exploiting this in huge...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Gordon Pincott

Company: KANTAR TNS Malaysia

February 27, 2005

Over the net

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Ed Cohen, Barbara O'Hare, Lester Jones

June 17, 2004

Online measurement

The purpose of this paper is to present an analysis of the uptake of global broadband internet usage, the consequent development of media-rich websites that make full use of the additional bandwidth offered by broadband, and the new generation...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Richard Webb

June 14, 2004

Webmeter™

Internet usage in the Netherlands is currently measured in two different ways: either by counting all page views of websites by the website owner, or, as a commercial service, by panel measurement that supplies information on page views and unique...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Marion Appel, Enrico Verhulst, Rob Molenaar

June 14, 2004

A website a day keeps the doctor away

The Internet is growing in popularity as a source of healthcare information. This growth raises the question of whether the Internet will simply gain hold as a way of obtaining general, top-line health information of whether digital technology will...

Catalogue: ESOMAR Global Healthcare Conference 2003

Authors: Joseph Brown, David Smith

Company: DVL Smith Ltd

February 23, 2003