Abstract:

This paper examines usage and attitudes of market researchers worldwide to the Internet as a research methodology. Via a CAWI survey carried out in two waves, one in 2004 and one in 2005, market researchers themselves were interviewed about Online Market Research. This recurrent research project is conceived as barometer study with a bi-yearly frequency. It discusses the relevance and importance of the internet as a data collection method, types of methodologies used and the future expectations of market researchers to online as a methodology.