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Online measurement

Date of publication: June 14, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Richard Webb

Abstract:

The purpose of this paper is to present an analysis of the uptake of global broadband internet usage, the consequent development of media-rich websites that make full use of the additional bandwidth offered by broadband, and the new generation technologies that have been developed to accurately measure streaming media.

Richard Webb

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Research Papers

Worldwide online measurement

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Adam Phillips

 

June 1, 2001

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Citation

Phillips, A. (2001a, June 01). Worldwide online measurement. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/worldwide-online-measurement


Research Papers

Measurement of brand effectiveness of online advertising

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Liesbeth Hop

 

June 1, 2001

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Citation

Hop, L. (2001a, June 01). Measurement of brand effectiveness of online advertising . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measurement-of-brand-effectiveness-of-online-advertising-


Research Papers

Market measurement

Catalogue: Panel Research 2007

Authors: Mike Cooke, Nick Watkins, Corinn Moy

Company: GfK

October 28, 2007

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Citation

Cooke, Watkins and Moy (2007a, October 28). Market measurement. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-measurement


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Citation

Webb, R. (2004a, June 14). Online measurement. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-measurement