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Videos

The challenge of a global brand in unstable times (Spanish)

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 8, 2019
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Citation

Porcari and Scolnic (2019a, April 08). The challenge of a global brand in unstable times (Spanish). ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/the-challenge-of-a-global-brand-in-unstable-times-spanish-


Videos

Preparing for the unexpected (Spanish)

Past decade has shown that Latin American and Caribbean countries are sensitively exposed to extreme natural events that can result in social disasters. Episodes such as the 2010 Haiti earthquake, several hurricanes like Matthew in Haiti,Maria in...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Javier E. Reznik, Florencia Rojo, Mariana Valdes Riveroll
Companies: Fine, Reckner , Forsta
May 14, 2018
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Citation

Reznik, Rojo and Riveroll (2018a, May 14). Preparing for the unexpected (Spanish). ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/preparing-for-the-unexpected-spanish-


Videos

Looking for B2B research partners in Latin America

While Latin America is a strategically vital market for B2B global manufacturers across multiple industries (accounting anywhere from 8% to 30% of global sales), the amount of research work commissioned into the region has not caught up with this...

Catalogue: Latin America 2017: #IN
Authors: Anne-Laure Lebaron, Olga Adushkina, Tatiana Barakshina
Companies: Bazis, Kynetec UK Ltd
June 15, 2017
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Citation

Lebaron, Adushkina and Barakshina (2017a, June 15). Looking for B2B research partners in Latin America. ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/looking-for-b2b-research-partners-in-latin-america


Videos

Opening ESOMAR Latin America Event 2014 (Spanish)

How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape?

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Carlos Tejada, Susana Marquis
June 15, 2017
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Citation

Tejada and Marquis (2017a, June 15). Opening ESOMAR Latin America Event 2014 (Spanish). ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/opening-esomar-latin-america-event-2014-spanish-


Videos

What now? (Spanish)

Latin America is facing one of the most complex moments in its recent history. From the corruption scandals in Brazil, to the turmoil in Venezuela, from Mexico's border relationship with USA to Argentina’s financial turbulence. This presentation...

Catalogue: Latin America 2017: #IN
Author: Alejandro Schtulmann
April 5, 2017
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Citation

Schtulmann, A. (2017a, April 05). What now? (Spanish). ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/what-now-spanish-


Videos

The ESOMAR representatives tour (Spanish)

ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.

Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). The ESOMAR representatives tour (Spanish). ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/the-esomar-representatives-tour-spanish-


Videos

Digital transformation in Latin America (Spanish)

The disruption of operational and business models through the use of new technologies such as cloud, big data/analytics, mobility, or the Internet of Things is transforming everything around us. No industry in Latin America is excluded. Ricardo...

Catalogue: Latin America 2016: Research Renovation
Author: Ricardo Villate
June 15, 2016
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Citation

Villate, R. (2016a, June 15). Digital transformation in Latin America (Spanish). ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/digital-transformation-in-latin-america-spanish-


Videos

Opening Latin America Conference 2016 (English-Spanish)

Opening of the Latin America Conference in 2016 by ESOMAR Council member Joaquim Bretcha.

Catalogue: Latin America 2016: Research Renovation
Author: Joaquim Bretcha
June 15, 2016
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Citation

Bretcha, J. (2016a, June 15). Opening Latin America Conference 2016 (English-Spanish). ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/opening-latin-america-conference-2016-english-spanish-


Videos

The ESOMAR representatives tour (Spanish)

ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.

Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
×

Citation

B.V., E. (2016a, June 15). The ESOMAR representatives tour (Spanish). ANA - ESOMAR. Retrieved June 04, 2024, from


https://ana.esomar.org/documents/the-esomar-representatives-tour-spanish-