Resources Library by ANA

Is qualitative research truly developing or is it declining? (Spanish)

This document makes a dissertation on the perception current in Mexico from the assessment, definition and utilization from the investigation qualitative: The same invites to the reflection on the conception from a investigation more engaged and less...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

June 15, 1997

Pay television

This paper presents an overview of Pay Television in Latin America, considering the different transmission modalities: cable, MMDS, DBS and DTK. It will be shown that Pay Television is quite under-developed in the continent, whereas broadcast...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Paulo Pinheiro de Andrade, Flávio Ferrari

Company: IBOPE Inteligencia

June 15, 1996

The organizational aspects of regional research

Los Medios y Mercados de LatinoAmerica is an industry developed and supported pan-regional multimedia survey of Latin America. The methodological and technical difficulties associated with this project are enormous. Within that context, the authors...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Paul J. Donato, Barry Koch

June 15, 1996

Evolution of mass media and the measurements of its audience in Latin America

The introduction shows that television has a higher share of ad spend in Latin America than in any other part of the world. This leads to an even higher share of television in the media research budgets. The following parts review the introduction...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Ricardo Mariño, Alberto Arnaldo

Company: IBOPE Inteligencia

May 1, 1995

Thinking of the future

This paper attempts to develop an analysis of Latin America based on the opinions gathered in a harmonized quantitative research survey conducted in nine Latin American / Caribbean countries. This was the first wave of a Tracking Study designed to...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Maria Helena Gama, Nelsom Marangoni

May 1, 1995

Communicating in Latin America

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Lucia D' Imperio Lima, Roberto Lobl

Company: IBOPE Inteligencia

September 1, 1992

Communicating in Latin America (Spanish)

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Lucia D' Imperio Lima, Roberto Lobl

Company: IBOPE Inteligencia

September 1, 1992

Reality meets expectation

The presentations this morning will give you, what I would call, a more detailed flavour of Latin America. When you intend to market consumer goods in Latin America, you should really forget about your experience in Europe. As you probably have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Cees de Soet

Company: Heineken

September 1, 1992

The marketing of marketing research business in Latin America

Nielsen is able to spot screen and track down relevant trends to the marketing research business as soon as they emerge in a specific country and if that small creek has the momentum to be turned into a mighty river, Nielsen is in the position of...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Andrea Buscaglia

Company: Nielsen

May 5, 1991