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The marketing of marketing research business in Latin America

Date of publication: May 5, 1991

Catalogue: Latin America 1991: Exchanging Experiences

Company: Nielsen

Author: Andrea Buscaglia

Abstract:

Nielsen is able to spot screen and track down relevant trends to the marketing research business as soon as they emerge in a specific country and if that small creek has the momentum to be turned into a mighty river, Nielsen is in the position of telling it first. This is the experience I would like to share with you today. The next slides summarise such major trends from the Consumers Retailers and Brands perspective.

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