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Pay television

Date of publication: June 15, 1996

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Company:

Authors: Paulo Pinheiro de Andrade, Flávio Ferrari

Abstract:

This paper presents an overview of Pay Television in Latin America, considering the different transmission modalities: cable, MMDS, DBS and DTK. It will be shown that Pay Television is quite under-developed in the continent, whereas broadcast television is the leading medium in this area of the world. The paper also presents a 5-year forecast for the expansion of Pay TV, resulting mainly from DTH launching in Latin America.

Paulo Pinheiro de Andrade

Author

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Flávio Ferrari

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de Andrade and Ferrari (1996a, June 15). Pay television. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/viewer-s-willingness-to-pay-and-programme-choice