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Pay television

Date of publication: June 15, 1996

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Company:

Authors: Paulo Pinheiro de Andrade, Flávio Ferrari

Abstract:

This paper presents an overview of Pay Television in Latin America, considering the different transmission modalities: cable, MMDS, DBS and DTK. It will be shown that Pay Television is quite under-developed in the continent, whereas broadcast television is the leading medium in this area of the world. The paper also presents a 5-year forecast for the expansion of Pay TV, resulting mainly from DTH launching in Latin America.

Paulo Pinheiro de Andrade

Author

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Flávio Ferrari

Author

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Understanding pay TV markets in Africa

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Heather Kennedy

 

June 15, 1996

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Citation

Kennedy, H. (1996a, June 15). Understanding pay TV markets in Africa. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/understanding-pay-tv-markets-in-africa


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Viewer's willingness to pay and programme choice

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Andrew S. C. Ehrenberg, Pamela Mills

 

May 1, 1994

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Ehrenberg and Mills (1994a, May 01). Viewer's willingness to pay and programme choice. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/viewer-s-willingness-to-pay-and-programme-choice


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Author: Robert A. Schneider

Company: Burke, Inc.

March 1, 1976

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Citation

Schneider, R. A. (1976a, March 01). Television . ANA - ESOMAR. Retrieved April 24, 2024, from


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Citation

de Andrade and Ferrari (1996a, June 15). Pay television. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/television-