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Research papers

In Dubious Battle

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they...

Catalogue: Latin America 2024
Author: Carolina Perrot
Company: UUEVO
April 24, 2024
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Citation

Perrot, C. (2024a, April 24). In Dubious Battle. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/in-dubious-battle


Research papers

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Natura & Co (Avon), Gentedemente
April 24, 2024
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Citation

Kohan and Bocanegra (2024a, April 24). What Do Women Think? . ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/what-do-women-think-


Research papers

The Era of Pet Humanisation

In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...

Catalogue: Latin America 2024
Author: Constanza Cilley
Company: Voices Consultancy
April 24, 2024
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Citation

Cilley, C. (2024a, April 24). The Era of Pet Humanisation . ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/the-era-of-pet-humanisation-


Research papers

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
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Citation

Rodriguez Perez and Delgado Calleros (2024a, April 24). The Un-Futuristic Future of Vehicles in Latin America. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/the-un-futuristic-future-of-vehicles-in-latin-america


Research papers

Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: Mega Research, PepsiCo
April 24, 2024
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Citation

Porcari, Zarate , Vizcaino and Erdei (2024a, April 24). Acting on the Unsaid . ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/acting-on-the-unsaid-


Research papers

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
Company: LivePanel
April 24, 2024
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Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/synthetic-responses-revolution


Research papers

An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research

In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...

Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
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Citation

Nino Penuela and Sotomayor (2024a, April 24). An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/an-uncomfortable-chat-mental-health-lgbtiq-and-market-research


Research papers

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: The Black Puma, Buenos Aires City Government
April 24, 2024
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Citation

Pagani and Breda (2024a, April 24). Agile Elephants . ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/agile-elephants-


Research papers

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023
Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera
Companies: The Coca-Cola Company , Human8
April 25, 2023
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Citation

Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/are-you-ok-zoomers-