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Rose and Callaghan (2004a, May 09). Give them what they want. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/give-them-what-they-want
Bai and Ping (2004a, March 28). Helping the clients succeed in China's B2B market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/helping-the-clients-succeed-in-china-s-b2b-market
Tian, S. (2004a, March 01). Understanding China: An automotive bamboo shoot . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-china-an-automotive-bamboo-shoot-
Nancarrow, Tinson, Stone and Oxley (2004a, February 01). MR and IT. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mr-and-it
Gugel, C. T. (2003a, December 03). Brand equity 2010. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-equity-2010
Morrison, D. E. (2003a, November 05). Focus group research: A misunderstood history. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/focus-group-research-a-misunderstood-history
Ryan and Burgess (2003a, November 05). Looking from both sides of the fence.... ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/looking-from-both-sides-of-the-fence-
O'Leary and Bryne (2003a, November 05). Consilience . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/consilience-
Einhorn, Drenth and Rudolph (2003a, October 26). What customer information do category managers need? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/what-customer-information-do-category-managers-need-