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Looking from both sides of the fence...

Date of publication: November 5, 2003

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Lee Ryan, Ariane Burgess

Abstract:

This papers provides a dialogue which gives conference attendees the chance to have an inside view on the two sides of qualitative research - practitioner and client. The paper explores the key to the challenges involved, talks to other senior decision makers about their perceptions of market research and asks questions of the way forward.'The future of the market research industry is potentially under threat - because it hasn't evolved to be useful.'

Lee Ryan

Author

This is a long description of some author details.

Ariane Burgess

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Ryan and Burgess (2003a, November 05). Looking from both sides of the fence.... ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/looking-from-both-sides-of-the-fence-