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Consilience

Date of publication: November 5, 2003

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Company: IRIS Network

Authors: Phelim O'Leary, Des Bryne

Abstract:

This presentation explores the role of market research in New Product Development. More specifically it examines a crucial aspect of the NPD process: the areas where various interested parties - the client and the consumer, researchers and designers (of products, packaging and advertising) come together but, too often, do not gel.

Phelim O'Leary

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Des Bryne

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Citation

O'Leary and Bryne (2003a, November 05). Consilience . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-evolution-of-marketing-5540