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Research papers

Market research and the decision maker

In the course of preparing a paper that would do justice to the chosen title, one becomes conscious of how broad and relatively unexplored the subject is. The issue of how to get market research used by decision makers has not been a popular topic...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: John Palmer
September 1, 1974
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Citation

Palmer, J. (1974a, September 01). Market research and the decision maker. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/market-research-and-the-decision-maker


Research papers

Publishers, editors and researchers

Ergonomics is the study of the relationship between man and the machines or tools he uses. The ergonomics of market research tools and their users has been a neglected subject, however. Operational researchers, it is true, have occasionally joined...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Michael Bird
June 15, 1974
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Citation

Bird, M. (1974a, June 15). Publishers, editors and researchers. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/publishers-editors-and-researchers


Research papers

About the May, 1974 seminar on "managing market research as a business"

Every one of us reads a newspaper, from time to time. It may be the Financial Times, Le Figaro, Die Welt, or any other one. Now, I would like to start my presentation of the Luxemburg Seminar by asking you a question: - Did you ever try to briefly...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alain Kling
May 1, 1974
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Citation

Kling, A. (1974a, May 01). About the May, 1974 seminar on "managing market research as a business". ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/about-the-may-1974-seminar-on-managing-market-research-as-a-business-


Research papers

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Herr Rüping
May 1, 1974
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Citation

Rüping, H. (1974a, May 01). The organisation of market research within manufacturing and marketing companies. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-organisation-of-market-research-within-manufacturing-and-marketing-companies


Research papers

Discussion opening on Mr. Rüping's paper

Downham's comment on the paper "The organisation of market research within manufacturing and marketing companies" by G. Rüping.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: John Downham
May 1, 1974
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Citation

Downham, J. (1974a, May 01). Discussion opening on Mr. Rüping's paper. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-r-ping-s-paper


Research papers

Market research as an aid to the corporate marketing decisions of retailers

There is no doubt that the main information required for the management of a retail business is fast and accurate internal statistics on sales, costs and profits. I have tried to demonstrate why this should be supplemented by information which can...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Martin Simmons
April 1, 1974
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Citation

Simmons, M. (1974a, April 01). Market research as an aid to the corporate marketing decisions of retailers. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/market-research-as-an-aid-to-the-corporate-marketing-decisions-of-retailers


Research papers

Post-seminar comments

Marketing Research has proven great value for Migros in the day-to-day business. Migros could base several important product decisions on research studies. In retrospective we can say that these decisions, based on marketing research, have shown...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: P. Buchert, P. Hochuli
April 1, 1974
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Citation

Buchert and Hochuli (1974a, April 01). Post-seminar comments. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/post-seminar-comments


Research papers

Fieldwork standards and how to maintain them

I would reiterate that there should be minimum standards and training required by the Market Research Society and that buyers of market research are made aware of the companies who abide by these standards.

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: W. A. Roberts
October 1, 1973
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Citation

Roberts, W. A. (1973a, October 01). Fieldwork standards and how to maintain them. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/fieldwork-standards-and-how-to-maintain-them


Research papers

Comment

This commentary on the earlier sessions deals firstly with the question of whether market research can pretend to scientific status and secondly asks whether its practical value is not more tactical than strategic.

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Michael Bird
June 15, 1973
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Citation

Bird, M. (1973a, June 15). Comment. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/comment