Abstract:
I would reiterate that there should be minimum standards and training required by the Market Research Society and that buyers of market research are made aware of the companies who abide by these standards.
This could also be of interest:
Research Papers
Fieldwork quality
Catalogue: ESOMAR Congress 1975: Quality In Research
Author: D. K. Willingale
 
August 1, 1975
Research Papers
Quality standards in international research
Catalogue: Seminar 1993: Marketing And International Research
Author: Carol Coutts
 
June 15, 1993
Research Papers
The MRC minimum standards
Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: George Ivie, Nick Terlizzi
Company: Ernst and Young Services Pty Ltd
June 1, 2001
