Back

Fieldwork standards and how to maintain them

Date of publication: October 1, 1973

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: W. A. Roberts

Abstract:

I would reiterate that there should be minimum standards and training required by the Market Research Society and that buyers of market research are made aware of the companies who abide by these standards.

W. A. Roberts

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Roberts, W. A. (1973a, October 01). Fieldwork standards and how to maintain them. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/fieldwork-standards-and-how-to-maintain-them