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Fieldwork standards and how to maintain them

Date of publication: October 1, 1973

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: W. A. Roberts

Abstract:

I would reiterate that there should be minimum standards and training required by the Market Research Society and that buyers of market research are made aware of the companies who abide by these standards.

W. A. Roberts

Author

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Citation

Roberts, W. A. (1973a, October 01). Fieldwork standards and how to maintain them. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/fieldwork-standards-and-how-to-maintain-them