Abstract:
This commentary on the earlier sessions deals firstly with the question of whether market research can pretend to scientific status and secondly asks whether its practical value is not more tactical than strategic.
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Research Papers
Comment on B. Baldrey's paper
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
 
November 1, 1968
Research Papers
Comment on H. Hamre's paper
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
 
November 1, 1968
Research Papers
General Comment (Group no. 3)
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
 
November 1, 1968
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