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Comment

Date of publication: June 15, 1973

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Michael Bird

Abstract:

This commentary on the earlier sessions deals firstly with the question of whether market research can pretend to scientific status and secondly asks whether its practical value is not more tactical than strategic.

Michael Bird

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Research Papers

Comment on B. Baldrey's paper

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Pierre Cavalieros

 

November 1, 1968

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Citation

Cavalieros, P. (1968a, November 01). Comment on B. Baldrey's paper. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comment-on-b-baldrey-s-paper


Research Papers

Comment on H. Hamre's paper

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Jean Quatresooz

 

November 1, 1968

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Citation

Quatresooz, J. (1968a, November 01). Comment on H. Hamre's paper. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comment-on-h-hamre-s-paper


Research Papers

General Comment (Group no. 3)

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Friedrich Wendt

 

November 1, 1968

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Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/general-comment


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Citation

Bird, M. (1973a, June 15). Comment. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/general-comment