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Research papers

Guidelines for the public use of market and opinion research

This is an effort to state a professional consensus on how market and opinion research for public use should be assessed and what determines how useful, sound, and credible particular research may be in such applications. The guidelines which follow...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Guidelines for the public use of market and opinion research . ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/guidelines-for-the-public-use-of-market-and-opinion-research-


Research papers

What I expect from my research department

What I would want from my Research Department is by definition dictated by what my company expects from market/consumer research. The key words in this respect are:- relevant- reliable- valid- cost effective research on the right time.

Catalogue: ESOMAR Congress 1989
Author: J. Ben F. Morel
Company: Unilever
September 1, 1989
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Citation

Morel, J. F. (1989a, September 01). What I expect from my research department. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/what-i-expect-from-my-research-department


Research reports

What is market research?

This booklet is intended to give a brief outline of what market research is all about and what its principal methods and techniques are. It has been prepared by ESOMAR mainly to help potential users who would like to know more about this specialized...

Catalogue: ESOMAR Publications
Authors: Jack Hamilton, ESOMAR B.V.
September 1, 1989
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Citation

Hamilton and B.V. (1989a, September 01). What is market research?. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/what-is-market-research-


Research papers

Resourcing the marketing research capability

Marketing research for me (and most users) includes the systematic analysis of all the relevant market data and most certainly includes company sales information as well as market survey findings. It follows then that the capability is one of...

Catalogue: ESOMAR Congress 1989
Author: John D. F. Martyn
September 1, 1989
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Citation

Martyn, J. D. (1989a, September 01). Resourcing the marketing research capability. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/resourcing-the-marketing-research-capability


Research papers

The single European market and the market research sector of services

The aim of the paper is to provide a brief description of background and context of the internal market programme. I shall then look in some detail at the main areas of change and implication for the sector of your business activity: The market...

Catalogue: ESOMAR Congress 1989
Author: Victor Pou Serradell
September 1, 1989
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Citation

Serradell, V. P. (1989a, September 01). The single European market and the market research sector of services. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/the-single-european-market-and-the-market-research-sector-of-services


Research papers

High-technology growth and impact on marketing research

This paper describes marketing research information technology systems, their impact on the more traditional methodologies and techniques, and presents new research into user applications, both current and anticipated. A brief history of technology...

Catalogue: ESOMAR Congress 1989
Authors: Robert C. Blattberg, Laurence N. Gold
September 1, 1989
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Citation

Blattberg and Gold (1989a, September 01). High-technology growth and impact on marketing research. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/high-technology-growth-and-impact-on-marketing-research


Research papers

Closing the gap between market research and strategic planning

Market Research and Strategic Planning have a common task: To support management in the never-ending challenge to shape the future of companies and organisations. Neither market research nor strategic planning have the knowledge or the instruments to...

Catalogue: ESOMAR Congress 1989
Authors: Ursula Neugebauer, Joachim Scharioth
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1989
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Citation

Neugebauer and Scharioth (1989a, September 01). Closing the gap between market research and strategic planning. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/closing-the-gap-between-market-research-and-strategic-planning


Research papers

Marketing and emerging technologies

"Nobody had any need of the phone before it existed". Thus, what could be in such a new field, the contribution of market research? How can we imagine what the good ways to investigate are and forecast what the key factors for success in the...

Catalogue: ESOMAR Congress 1989
Author: Philippe Crance
Company: GMV Conseil
September 1, 1989
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Citation

Crance, P. (1989a, September 01). Marketing and emerging technologies. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/marketing-and-emerging-technologies


Research papers

Operating research under different budget structures

This paper shares some ideas on the ways the Market Research Department can operate under various budget structures. Such structures are subject to pressures both from the changing demands of the Company, and from within the department. The question...

Catalogue: ESOMAR Congress 1989
Author: Juanita M. Byrne-Quinn
September 1, 1989
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Citation

Byrne-Quinn, J. M. (1989a, September 01). Operating research under different budget structures. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/operating-research-under-different-budget-structures