The single European market and the market research sector of services

Date of publication: September 1, 1989

Abstract:

The aim of the paper is to provide a brief description of background and context of the internal market programme. I shall then look in some detail at the main areas of change and implication for the sector of your business activity: The market reaserch, besides talking about "1992". I have also been asked to develop some concrete points of interests for the market research field of activity coming from the general community policies, and the following five points: 1. Trade marks, 2. Standardization of demographic variables, 3. Data privacy, 4. Deontological codes, and 5. economic analysis on services being bone by the administrative unit of the commission.

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