Abstract:
What I would want from my Research Department is by definition dictated by what my company expects from market/consumer research. The key words in this respect are: - relevant - reliable - valid - cost effective research on the right time.
Research Papers
Organization learning in the transformation of Eastern Europe
Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Michael J. Thomas, Lionel C. Hall
Company: Nestlé
April 1, 1995
Research Papers
Market research: A new generation on the go
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Corinne Rosinski
 
September 19, 2004
Research Papers
Company market research departments
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Margaret Holmes
 
September 1, 1994
