Abstract:
What I would want from my Research Department is by definition dictated by what my company expects from market/consumer research. The key words in this respect are: - relevant - reliable - valid - cost effective research on the right time.
This could also be of interest:
Research Papers
I want my MySpace!
Catalogue: Online Research 2010: E-Universe
Authors: Alison Bryant, Lauren Christensen
 
October 19, 2010
Research Papers
What advertisers expect from TV audience research and what they actually get
Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Thomas Neumann
Company: Procter & Gamble
June 15, 1991
