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What I expect from my research department

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Company: Unilever

Author: J. Ben F. Morel

Abstract:

What I would want from my Research Department is by definition dictated by what my company expects from market/consumer research. The key words in this respect are: - relevant - reliable - valid - cost effective research on the right time.

J. Ben F. Morel

Author

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What advertisers expect from TV audience research and what they actually get

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Citation

Morel, J. F. (1989a, September 01). What I expect from my research department. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-advertisers-expect-from-tv-audience-research-and-what-they-actually-get-3790