Back

What I expect from my research department

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Company: Unilever

Author: J. Ben F. Morel

Abstract:

What I would want from my Research Department is by definition dictated by what my company expects from market/consumer research. The key words in this respect are: - relevant - reliable - valid - cost effective research on the right time.

J. Ben F. Morel

Author

This is a long description of some author details.

Research Papers

Organization learning in the transformation of Eastern Europe

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Michael J. Thomas, Lionel C. Hall

Company: Nestlé

April 1, 1995

×

Citation

Thomas and Hall (1995a, April 01). Organization learning in the transformation of Eastern Europe. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/organization-learning-in-the-transformation-of-eastern-europe


Research Papers

Market research: A new generation on the go

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Author: Corinne Rosinski

 

September 19, 2004

×

Citation

Rosinski, C. (2004a, September 19). Market research: A new generation on the go. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/market-research-a-new-generation-on-the-go


Research Papers

Company market research departments

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Margaret Holmes

 

September 1, 1994

×

Citation

Holmes, M. (1994a, September 01). Company market research departments. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/company-market-research-departments


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Morel, J. F. (1989a, September 01). What I expect from my research department. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/company-market-research-departments