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Research papers

Market research in The Netherlands

A Dutch association of market researchers was established in May 1963. On 15th October 1963 the first meeting devoted to market research was organized in Scheveningen. Some 400 people took part representing a large number of Dutch industries,...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Marijn Veraart
June 15, 1965
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Citation

Veraart, M. (1965a, June 15). Market research in The Netherlands. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/market-research-in-the-netherlands


Research papers

Operational research, market research and advertising

The distinction between operational research (OR) and market research is a clear one. The task of operational research is to predict and compare the outcomes of alternative management plans and decisions; the distinctive approach is to develop models...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Bernard Warner
June 15, 1965
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Citation

Warner, B. (1965a, June 15). Operational research, market research and advertising. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/operational-research-market-research-and-advertising


Research papers

The activities of the International Marketing Federation

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation


Research papers

The intelligent use of psychology in marketing

The main purpose of this paper is to encourage a reassessment of the contribution psychologists are making and could make to the marketing process. It is probably unwise to generalise about the function of psychologists in various countries and most...

Catalogue: ESOMAR Congress 1964
Author: Julia Ann Burdus
June 15, 1964
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Citation

Burdus, J. (1964a, June 15). The intelligent use of psychology in marketing. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-intelligent-use-of-psychology-in-marketing


Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german-


Research papers

The activities of the International Marketing Federation (French)

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation (French). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation-french-


Research papers

Marketing research in the pharmaceutical industry throughout the world

The pharmaceutical industry is one of the hard-to-classify, unique industries, which does not properly belong strictly to the industrial group, nor can its products be considered as consumer items. Drugs are promoted to one group, the physicians,...

Catalogue: ESOMAR Congress 1964
Author: Alberta R. Edwards
June 15, 1964
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Citation

Edwards, A. R. (1964a, June 15). Marketing research in the pharmaceutical industry throughout the world. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/marketing-research-in-the-pharmaceutical-industry-throughout-the-world


Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
×

Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german--258


Research papers

The year's work

Report of the activities for the years 1962-63.

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1963
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Citation

B.V., E. (1963a, August 01). The year's work. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-year-s-work