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Research papers
From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer
To capture consumer attention in the competitive ready-to-drink (RTD) alcoholic beverage space, products must stand out on the shelf and catch the consumer?s eye. However, that?s just the tip of the iceberg in this burgeoning category: in order to...
Catalogue: North America 2024 - Innovation
Authors: Shira Horn, Jenny Stephen
Companies: Suntory , AMC Global
July 5, 2024
Research papers
Making Your Brand Culturally Iconic
The Dig Insights team were able to help La-Z-Boy position the brand to be one that restores body and soul, leaning into the concept of celebrating laziness; ultimately, reminding people to create moments that they want to keep living in. The end...
Catalogue: North America 2024 - Innovation
Authors: Jorge Calvachi, Patricia King
Companies: La-Z-Boy, Dig Insights
July 5, 2024
Research papers
Economics Beyond Numbers: In our research era
What do Taylor Swift, an economist, a reporter and a market researcher all have in common? At first glance, it may seem like an unlikely quartet. However, in today's interconnected world, their paths intersect in unexpected ways. In this paper, we...
Catalogue: North America 2024 - Innovation
Authors: Dan Fleetwood, Crystal Wiese
Company: QuestionPro
July 5, 2024
Research papers
Empathy and its Role in a VUCA Business World
What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...
Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
September 27, 2023
Research papers
Augmented Reality: A Critical Part of Your Toolkit
Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...
Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023
Research papers
The Reality of Seniors in the "Rapidly Aging" Country of Japan
When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society.
Catalogue: Forecast. Forward. Faster
Authors: Licaco Tanaka, Akiko Koyasu
Company: Values, Inc.
February 28, 2023
Research papers
