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Lewandowski, R. (1988a, September 01). The effective use of the tools of analysis by marketing-mix. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-effective-use-of-the-tools-of-analysis-by-marketing-mix
Wildner, R. (1988a, June 15). Application of models to improve sales prognoses. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/application-of-models-to-improve-sales-prognoses
Chias and Bordas (1988a, May 04). Spain: Everything under the sun. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/spain-everything-under-the-sun
Corstjens, Laurent and Rostand (1987a, October 08). Evaluating the impact of marketing mix variables on market shares. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-the-impact-of-marketing-mix-variables-on-market-shares
Morgan, Pymont and Bond (1987a, September 01). The application of micro-modelling to predicting total market mix potential. ANA - ESOMAR. Retrieved September 26, 2024, from
Greenhalgh, C. (1986a, August 01). Research for new product development. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-for-new-product-development
Gussekloo, W. G. (1985a, November 06). "Below-the-line" and "sponsoring". ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/-below-the-line-and-sponsoring-
van Hamersveld, M. (1985a, November 06). Introduction to the seminar. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/introduction-to-the-seminar-2686
Holló, G. (1985a, June 15). The changing role of fairs and exhibitions as marketing forums in East-West economic relations. ANA - ESOMAR. Retrieved September 26, 2024, from