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"Below-the-line" and "sponsoring"

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Willem G. Gussekloo

Abstract:

In this paper some basic comments are made about a subject - below the line - which normally leads to Babylonian situations. In the first chapter we will deal with a description of the fields of below the line. In the second chapter we will talk about promotions and commotions, whereas in the third chapter we will discuss the place of sport sponsoring in the marketing-mix. Especially the second chapter refers to a just published book about promotions and commotions'.

Willem G. Gussekloo

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Research Papers

Below-the-line promotion

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Martin Christopher

 

June 15, 1971

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Citation

Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/below-the-line-promotion


Research Papers

An outline of below-the-line

Catalogue: Seminar 1971: Below-The-Line Activities

Author: John Knecht

 

May 19, 1971

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Citation

Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/an-outline-of-below-the-line-


Research Papers

'Below-the-line spending' the need for understanding and control

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: William H. Bartels

 

November 6, 1985

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Citation

Bartels, W. H. (1985a, November 06). 'Below-the-line spending' the need for understanding and control. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/-below-the-line-spending-the-need-for-understanding-and-control


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Citation

Gussekloo, W. G. (1985a, November 06). "Below-the-line" and "sponsoring". ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/-below-the-line-spending-the-need-for-understanding-and-control