Introduction to the seminar

Date of publication: November 6, 1985


We will be discussing the use of promotion and sponsorship in the marketing mix, dealing with the state of the art and trends. And, of course, within the framework of the ESOMAR umbrella, we will pay particular attention to roles of research in decision making.

Mario van Hamersveld


This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers


Catalogue: Seminar 1990: Countdown to 1992

Author: Daniel Debomy

Company: OPTEM

June 15, 1990

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