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Research reports

Towards global guidelines for television audience measurement

This document has, therefore, been designed to answer the many needs of a wide variety of user groups. Directed towards the whole of the international community, it endeavours to recognise both similarities and differences which exist across national...

Catalogue: ESOMAR Codes And Guidelines
Author: Audience Research Methods (ARM) Group
September 1, 1999
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Citation

Group, A. (1999a, September 01). Towards global guidelines for television audience measurement . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/towards-global-guidelines-for-television-audience-measurement-


Research papers

Researching the process of change

The paper sets out the broad processes involved in globalisation especially in the communications and media domains. While there are global changes happening there remain massive disparities in uptake and availability between markets. Equally ...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Authors: Michael Svennevig, Matt Houltham, Robert Towler, Julie Firmstone, Robin Brown
August 1, 1999
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Citation

Svennevig, Houltham, Towler, Firmstone and Brown (1999a, August 01). Researching the process of change. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/researching-the-process-of-change-5496


Research papers

Towards total communications strategies: Is media research keeping pace with change?

This book presents a detailed portrait of how the media research world is meeting the challenges of changing consumer and media environments. Its core themes will help media research professionals expand and develop their existing thinking. Many new...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Sheila Byfield
October 20, 1998
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Citation

Byfield, S. (1998a, October 20). Towards total communications strategies: Is media research keeping pace with change?. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/towards-total-communications-strategies-is-media-research-keeping-pace-with-change-


Research papers

Not all JICs (Joint Industry Committees) are created equal

This paper starts with a brief review of the various industry models around the world for organizing television and radio ratings research. The authors discuss the advantages and disadvantages of each approach. Then, using Canada as the context, and...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Owen Charlebois, James D. Peacock
October 20, 1998
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Citation

Charlebois and Peacock (1998a, October 20). Not all JICs (Joint Industry Committees) are created equal. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/not-all-jics-joint-industry-committees-are-created-equal


Research papers

Why modernist media solutions are failing in a post-modern world

This paper demonstrates that harmonisation is no longer valid given the fragmentation and subsequent reconstruction of conventional media around a new media hub, the Internet. It argues that harmonisation is a modernist concept fumbling around in a...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Richard S. Wilson
October 20, 1998
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Citation

Wilson, R. S. (1998a, October 20). Why modernist media solutions are failing in a post-modern world . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/why-modernist-media-solutions-are-failing-in-a-post-modern-world-


Research papers

Media research

The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Dina Raimondi
September 1, 1998
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Citation

Raimondi, D. (1998a, September 01). Media research. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/media-research-5326


Research papers

Metering systems

This paper briefly describes the technological philosophy and approach of the AGB Italia Group in the development of the TVMonitor series of people meters, and covers the technological capabilities of the TVM2 and the various interfaces used in...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Antonella Petra
June 15, 1998
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Citation

Petra, A. (1998a, June 15). Metering systems . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/metering-systems-


Research papers

Your repertoire or mine?

Because of the increasing number of channels available to subscribers in the pay TV environment in South Africa, including niche channels, information on viewing habits with regard to cross channel-viewing becomes important. This paper focuses on...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Heather Kennedy
June 15, 1998
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Citation

Kennedy, H. (1998a, June 15). Your repertoire or mine?. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/your-repertoire-or-mine-


Research papers

Kidscope

Kidscope provides a rapid response to the need for knowledge and understanding of children and their behaviour. The project monitors trends and looks at the ways these changes will alter the lives of kids now and in the future. In addition the study...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Karen Fraser
October 22, 1997
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Citation

Fraser, K. (1997a, October 22). Kidscope. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/kidscope