Your repertoire or mine?
Because of the increasing number of channels available to subscribers in the pay TV environment in South Africa, including niche channels, information on viewing habits with regard to cross channel-viewing becomes important. This paper focuses on channel repertoires in a multi-channel TV environment, specifically digital satellite television (pay TV) in South Africa. It addresses the issue that, although faced with a plethora of channel choices, viewers typically watch a set number of channels which form their own personal repertoire. It explores different sets of data to determine which common repertoires may exist, and among which market segments.
- This could also be of interest