Abstract:

Because of the increasing number of channels available to subscribers in the pay TV environment in South Africa, including niche channels, information on viewing habits with regard to cross channel-viewing becomes important. This paper focuses on channel repertoires in a multi-channel TV environment, specifically digital satellite television (pay TV) in South Africa. It addresses the issue that, although faced with a plethora of channel choices, viewers typically watch a set number of channels which form their own personal repertoire. It explores different sets of data to determine which common repertoires may exist, and among which market segments.