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Research papers

The use of the buy test technique to evaluate new advertising campaigns in Arab countries

In the rapidly evolving marketing environment in the Middle East, the communication process is becoming increasingly important and hence so is the need to evaluate the efficiency of an organisation's communication activities. The BUY TEST is an...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Randa Kronfli, Dafni Theophylactou
Company: MEMRB
June 15, 1987
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Citation

Kronfli and Theophylactou (1987a, June 15). The use of the buy test technique to evaluate new advertising campaigns in Arab countries. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-use-of-the-buy-test-technique-to-evaluate-new-advertising-campaigns-in-arab-countries


Research papers

The operation of retail audits in the Middle East

MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971— 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Andreas Charalambous, Olympics Toumazou
Company: MEMRB
June 15, 1987
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Citation

Charalambous and Toumazou (1987a, June 15). The operation of retail audits in the Middle East. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-operation-of-retail-audits-in-the-middle-east


Research papers

Do what your doctor tells you!

The paper will examine, with the help of specially prepared data, some of the potential advantages of integrating research amongst healthcare professionals (predominantly doctors and pharmacists) with more conventional consumer data. This paper...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Robert C. Blake, James J. Ryan
June 15, 1987
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Citation

Blake and Ryan (1987a, June 15). Do what your doctor tells you!. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/do-what-your-doctor-tells-you-


Research papers

How methodologies are adopted to provide internationally comparable results

For many years, a debate has been going on, sometimes heated, other times controlled, about the quality of research that is being carried out in the Middle East and how it compares to that of the larger European countries. Why this should be so owes...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Yiannis Papadopoulos
June 15, 1987
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Citation

Papadopoulos, Y. (1987a, June 15). How methodologies are adopted to provide internationally comparable results. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/how-methodologies-are-adopted-to-provide-internationally-comparable-results


Research papers

The changing human values in Kuwait

This study, the first of its kind in the area, provides a model and basis for future studies in order to monitor changes in the moral and social values system overtime, and gives a useful tool for institutions to assess their current policies in the...

Catalogue: Seminar 1987: Research In Arab Countries
Author: D. Philippi
June 15, 1987
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Citation

Philippi, D. (1987a, June 15). The changing human values in Kuwait. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-changing-human-values-in-kuwait


Research papers

How extra strong research helped launch extra strong teabags

The research programme was valuable in two main respects. First, it was early experience of a simulated test market in the region which helped in making a launch/no launch decision. In the event the major parameters predicted by the LOCATOR test were...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Janet Katz, Charles A. Rhodes
Company: MEMRB
June 15, 1987
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Citation

Katz and Rhodes (1987a, June 15). How extra strong research helped launch extra strong teabags. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/how-extra-strong-research-helped-launch-extra-strong-teabags


Research papers

Retail audit panels in the Middle East

This paper describes the experience of AMER in setting up and running retail audits in the region. This is confined to our experience because this is the first open discussion on the subject and we cannot, therefore, refer to the experience of our...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Tony Antoniou
June 15, 1987
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Citation

Antoniou, T. (1987a, June 15). Retail audit panels in the Middle East. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/retail-audit-panels-in-the-middle-east


Research papers

Methodological problems associated with multidisciplinary research concerning international construction industries with particular reference to the Middle East countries

The aim of this paper is to examine some of the methodological problems associated with multidisciplinary research in international construction firms and to make recommendations about how such problems can be alleviated. This paper gives an insight...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Adnan Enshassi
June 15, 1987
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Citation

Enshassi, A. (1987a, June 15). Methodological problems associated with multidisciplinary research concerning international construction industries with particular reference to the Middle East countries. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/methodological-problems-associated-with-multidisciplinary-research-concerning-international-construction-industries-with-particular-reference-to-the-middle-east-countries