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Do what your doctor tells you!

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Robert C. Blake, James J. Ryan

Abstract:

The paper will examine, with the help of specially prepared data, some of the potential advantages of integrating research amongst healthcare professionals (predominantly doctors and pharmacists) with more conventional consumer data. This paper utilises the results of some specific research conducted amongst doctors and consumers in 1987, to illustrate the way in which doctors are currently advising patients on lifestyle issues, and the significance this can have in some areas of consumer product marketing.

Robert C. Blake

Author

This is a long description of some author details.

James J. Ryan

Author

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Research Papers

Targeting doctors in the Middle East - Is it just a mirage?

Catalogue: ESOMAR Global Healthcare Conference 2003

Author: Jim Ryan

 

February 23, 2003

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Citation

Ryan, J. (2003a, February 23). Targeting doctors in the Middle East - Is it just a mirage?. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/targeting-doctors-in-the-middle-east---is-it-just-a-mirage-


Research Papers

What do you do when everything is OTC?

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Jim Ryan

Company: IMS Health S.r.l.

February 6, 2008

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Citation

Ryan, J. (2008a, February 06). What do you do when everything is OTC?. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/what-do-you-do-when-everything-is-otc-


Research Papers

Sensitive subject in a sensitive market

Catalogue: Global Healthcare 2004

Author: Jim Ryan

 

February 22, 2004

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Citation

Ryan, J. (2004a, February 22). Sensitive subject in a sensitive market. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/sensitive-subject-in-a-sensitive-market


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Citation

Blake and Ryan (1987a, June 15). Do what your doctor tells you!. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/sensitive-subject-in-a-sensitive-market