Abstract:
The paper will examine, with the help of specially prepared data, some of the potential advantages of integrating research amongst healthcare professionals (predominantly doctors and pharmacists) with more conventional consumer data. This paper utilises the results of some specific research conducted amongst doctors and consumers in 1987, to illustrate the way in which doctors are currently advising patients on lifestyle issues, and the significance this can have in some areas of consumer product marketing.
This could also be of interest:
Research Papers
What do you do when everything is OTC?
Catalogue: Global Healthcare 2008: Consumer Choice
Author: Jim Ryan
Company: IMS Health S.r.l.
February 6, 2008
Research Papers
Do you know what's driving your brand?
Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Joseph Plummer, J. David Phillips
Company: Microsoft
June 18, 2003
Videos
How do you feel about your trash?
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Bernadette DeLamar, Colin Campbell
 
June 15, 2014
