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Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and: sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand...

Catalogue: ESOMAR Conference 1960
Author: Emeric Deutsch
June 15, 1960
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Citation

Deutsch, E. (1960a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-103


Research papers

Motivation research in the field of distribution (French)

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR Conference 1960
Author: Emeric Deutsch
June 15, 1960
×

Citation

Deutsch, E. (1960a, June 15). Motivation research in the field of distribution (French). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-french-


Research papers

Quantification in motivation research (French)

The main aim of this exposition was to show that the absence of quantitatively verified, results is not inherent in motivation research. On the other hand, and we stress this point, we do not think that quantification is an absolute necessity for all...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Emeric Deutsch
June 15, 1959
×

Citation

Deutsch, E. (1959a, June 15). Quantification in motivation research (French). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/quantification-in-motivation-research-french-


Research papers

Quantification in motivation research

The main aim of this exposition was to show that the absence of quantitatively verified, results is not inherent in motivation research. On the other hand, and we stress this point, we do not think that quantification is an absolute necessity for all...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Emeric Deutsch
June 15, 1959
×

Citation

Deutsch, E. (1959a, June 15). Quantification in motivation research. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/quantification-in-motivation-research


Research papers

Sampling or "movivation" (French)

Opinion surveys and market research have been developed thanks to their bases on two other sciences: philosophy, which helps in drawing up the questions to be asked, effectively, and ma- thematics which enables the opinions of a large body of people...

Catalogue: ESOMAR Congress 1958
Author: Pierre Lacoste
June 15, 1958
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Citation

Lacoste, P. (1958a, June 15). Sampling or "movivation" (French). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/sampling-or-movivation-french-


Research papers

Motivation research

«Motivation Research» is a convenient shorthand term and it certainly has great sales, appeal, because every one wants to know why consumers do what they do. The use of this title holds out the hope or perhaps even the promise that this kind of...

Catalogue: ESOMAR Congress 1958
Author: Henry Durant
June 15, 1958
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Citation

Durant, H. (1958a, June 15). Motivation research. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/motivation-research


Research papers

Sampling or "movivation"

Opinion surveys and market research have been developed thanks to their bases on two other sciences: philosophy, which helps in drawing up the questions to be asked, effectively, and mathematics which enables the opinions of a large body of people to...

Catalogue: ESOMAR Congress 1958
Author: Pierre Lacoste
June 15, 1958
×

Citation

Lacoste, P. (1958a, June 15). Sampling or "movivation". ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/sampling-or-movivation-


Research papers

Motivation research in practice co-ordinated with marketing research

This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Börje Lindberg
June 15, 1957
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Citation

Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/motivation-research-in-practice-co-ordinated-with-marketing-research


Research papers
×

Citation

Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-french-