Resources Library by ANA

Problems of joint sponsored readership surveys: The Netherlands

The history of the joint sponsored readership survey in the Netherlands is of a very recent date. Before 1966 only one attempt has been made, namely by a number of advertising agencies and advertisers. After this experiment in the beginning of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Jan D. Noordhoff

June 15, 1972

The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands

The particular survey into sexuality in Holland was co-ordinated by the market and opinion research department of the publishing house concerned. An advisory committee was formed consisting of the Attwoods Netherlands team charged with the conduct of...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Jan D. Noordhoff

February 1, 1970

Comments on mr. J.D. Noordhoff's paper

In a seminar on attitude research, the most interesting contribution this paper could make is the evidence of a positive correlation between professed behaviour and actual behaviour. Unfortunately, reliable figures on actual behaviour in the fields...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: John Knecht

February 1, 1970

The development of food retailing in The Netherlands

The Netherlands can be characterised as a small, heavily urbanised country, with a quickly growing population. On one hand the population is very young, + 28% below 14 years of age, on the other hand rather old; 14% over 65 years. The western part of...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Benno Stoppelman

November 1, 1969

Provo as a mass movement

We will primarily have to go into the thinking models and patterns of PROVO and the campaigns that arose around PROVO, and those that were instigated by PROVO or constituted a response to PROVO. In view of the nature of the PROVO movement, it is...

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Leopold van Ravesteijn

June 15, 1969

Emphasis on problems or opportunities in dairy products marketing

I shall give some subjective views developed from irregular, recent but fairly frequent contacts with the dairy industry, mainly in Holland. To establish my audacity even further, I am talking to you as a marketer, not as a researcher.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Maarten Van Mesdag

May 1, 1968

A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy

In this paper an econometric price analysis of Dutch tomatoes will be presented. It is not only an effort at developing a tool of short run price forecasting. In fact, the analysis will be focussed on structural developments of the market. The plan...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: M. T. Meulenberg

May 1, 1968

A check on results of industrial market research

The case we should like to show to you today demonstrates the usefulness of continual research in the industrial market and also the necessity of this kind of research. It shows the value of comparing the results of different industrial studies in...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: F. C. G. De Buijzer

Company: NIPO

August 1, 1967

Basic research for product planning and product development

If a manufacturer of domestic appliances wants his product planning and product-development to be profitable in the long run, he will have to obtain some knowledge about the circumstances in which housewives do their work, besides analysing the...

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Sander de Leve

Company: Philips International

June 15, 1965