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Emphasis on problems or opportunities in dairy products marketing

Date of publication: May 1, 1968

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Maarten Van Mesdag

Abstract:

I shall give some subjective views developed from irregular, recent but fairly frequent contacts with the dairy industry, mainly in Holland. To establish my audacity even further, I am talking to you as a marketer, not as a researcher.

Maarten Van Mesdag

Author

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Research Papers

Brands

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Martin van Mesdag

 

June 15, 1992

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Citation

van Mesdag, M. (1992a, June 15). Brands. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/brands


Research Papers

The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Maarten Van Mesdag

 

September 1, 1970

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Citation

Van Mesdag, M. (1970a, September 01). The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-contribution-market-research-can-make-to-strategic-planning-by-exploring-and-exploiting-the-product-life-cycle-concept


Research Papers

Strategic planning is not dead but different

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Martin van Mesdag

 

June 15, 1983

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Citation

van Mesdag, M. (1983a, June 15). Strategic planning is not dead but different. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/strategic-planning-is-not-dead-but-different


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Citation

Van Mesdag, M. (1968a, May 01). Emphasis on problems or opportunities in dairy products marketing. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/strategic-planning-is-not-dead-but-different