Abstract:
I shall give some subjective views developed from irregular, recent but fairly frequent contacts with the dairy industry, mainly in Holland. To establish my audacity even further, I am talking to you as a marketer, not as a researcher.
Research Papers
Brands
Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Martin van Mesdag
 
June 15, 1992
Research Papers
Strategic planning is not dead but different
Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Martin van Mesdag
 
June 15, 1983
