You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Neuroscience.
ANA has found 52 results for you, in 845 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 17, 2014
×

Citation

Churkina-Voigt and Drew (2014a, June 17). The zero moment of memory . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-zero-moment-of-memory--8317


Videos

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 15, 2014
×

Citation

Churkina-Voigt and Drew (2014a, June 15). The zero moment of memory . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-zero-moment-of-memory-


Videos

Qualitative research and neuroscience

To be able to pinpoint the relationship between qualitative research and neuroscience in accessing and exploring the unconscious thoughts and emotions of consumers, there are a number of fundamental misconceptions that need to be cleared up.Taking a...

Catalogue: Congress 2014: What Inspires?
Author: Georges Guelfand
June 15, 2014
×

Citation

Guelfand, G. (2014a, June 15). Qualitative research and neuroscience. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-and-neuroscience


Videos

Brain tricks

An action-packed session of scientific experiments and brain tricks to demonstrate the power of the consumer’s unconscious mind… as well as your own.

Catalogue: Congress 2014: What Inspires?
Author: Phyllis MacFarlane
June 15, 2014
×

Citation

MacFarlane, P. (2014a, June 15). Brain tricks. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brain-tricks


Videos

Dance, health, hormones and thinking

Learn from a range of academic research which shows that moving our body in particular ways can have a profound effect on our well-being, health and happiness. Different types of body movement have also been found to influence the way we think and...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Peter Lovatt
June 15, 2014
×

Citation

Lovatt, P. (2014a, June 15). Dance, health, hormones and thinking . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/dance-health-hormones-and-thinking-


Videos

Art + Science

The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid changes in consumer behaviour, especially those...

Catalogue: Congress 2014: What Inspires?
Author: Gayle Fuguitt
June 15, 2014
×

Citation

Fuguitt , G. (2014a, June 15). Art + Science . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/art-science-


Magazines

Revue Française du Marketing (Juin 2014)

Depuis quelque temps, on parle beaucoup des neurosciences et du comportementdu consommateur. Les travaux académiques sur la question se sontmultipliés de même que l'offre privée en la matière. Il était donc tempsde faire un point...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2014
×

Citation

, A. (2014a, June 01). Revue Française du Marketing (Juin 2014). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2014-


Research papers

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big
Authors: Tang Ruihong, Caroline Ji
September 26, 2013
×

Citation

Ruihong and Ji (2013a, September 26). Standardising touchpoint analysis. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/standardising-touchpoint-analysis-8077


Videos

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big
Authors: Caroline Ji, Ruihong Tang
June 15, 2013
×

Citation

Ji and Tang (2013a, June 15). Standardising touchpoint analysis. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/standardising-touchpoint-analysis