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Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media (French). ANA - ESOMAR. Retrieved June 07, 2024, from
Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media. ANA - ESOMAR. Retrieved June 07, 2024, from
Lohmeier, F. (1956a, June 15). Some principles in product testing. ANA - ESOMAR. Retrieved June 07, 2024, from
https://ana.esomar.org/documents/some-principles-in-product-testing