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Research papers

A short-cut method for estimating the unduplicated audience of a combination of media (French)

The purpose of this paper is to describe a short-cut method of sizing the unduplicated audience of a combination of media starting from data given on the duplication of these media taken two by two. In other words, when applied to the CESP results,...

Catalogue: ESOMAR Conference 1960
Author: Jean Michel Agostini
June 15, 1960
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Citation

Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media (French). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/a-short-cut-method-for-estimating-the-unduplicated-audience-of-a-combination-of-media-french-


Research papers

A short-cut method for estimating the unduplicated audience of a combination of media

The purpose of this paper is to describe a short-cut method of sizing the unduplicated audience of a combination of media starting from data given on the duplication of these media taken two by two. In other words, when applied to the CESP results,...

Catalogue: ESOMAR Conference 1960
Author: Jean Michel Agostini
June 15, 1960
×

Citation

Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/a-short-cut-method-for-estimating-the-unduplicated-audience-of-a-combination-of-media


Research papers

Some principles in product testing

Through the technique of offering the products, the make-up of the tested products, samples and ways of questioning, several types and methods for the product-test can be developed which will be particularly useful with regard to their suitability...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Fritz Lohmeier
June 15, 1956
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Citation

Lohmeier, F. (1956a, June 15). Some principles in product testing. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/some-principles-in-product-testing